Flytxt, a market leader in providing analytics-driven real-time,
integrated, closed-loop campaign management platforms for Communication Service
Providers (CSPs), announced today that it has gone live at 3 MTN Markets in
Africa. Flytxt has signed a group-level partnership with MTN to deploy its
real-time, on-trigger decisioning and customer engagement solution across its
group operations in EMEA region. With this roll out, Flytxt platform is live in
Ghana, Rwanda, Guinea Conakry, Uganda and Zambia.
Pieter Verkade, Group Commercial
Officer, MTN commented “Flytxt
platform has gone live in 3 markets in last two weeks; we appreciate Flytxt
team for supporting our aggressive roll out plans. Flytxt’s real-time decisioning and customer
engagement platform enables us to have more informed interaction with our
customers and at the right time too, further enhancing their network experience.
”
Prateek Kapadia, CTO,
Flytxt while speaking on the occasion said “Telcos are some of the largest and most
complex IT environments for deploying analytics platforms as they have varied
data sources, and volumes, running into many terabytes with millions of real-time
events every day. Our deployments usually span 4 to 8 weeks; depending on the
scale and scope of implementation. We could deliver our solution faster in MTN markets,
thanks to their clarity on business objectives and proactive implementation support.
It is also a reflection of the robust carrier-grade plug-and-play architecture
of the platform and our trained field presence with rich domain expertise.”
Flytxt is a preferred
analytics partner for more than 50 CSPs spread over 32 countries; driving their
internal and external insight monetization initiatives focused at enhancing
revenue and improving customer experience.
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